iMessages sets the stage for Apple to move towards a carrier-agnostic data pricing model for the iPhone

iMessages also sets the stage for Apple to apply a, carrier-agnostic, iPad data pricing model to the iPod touch and eventually, the iPhone.

The choice to blend the iMessages functionality into Messages, rather than keep it as a standalone app seems at first to be Apple adhering to its ‘simpler is better’ tenets. Why include another whole app when you can simply toggle on an option and have it available to users right in the app they already use?

This, clearly, is one of the most under-investigated and most potent developments now underway in tech.